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Join the TrueCar Dealer Network

More Buyers. More Financing Opportunities. More Growth.

Become a TrueCar Dealer

Turn Online Car Shoppers into Sales Opportunities

Today's consumers begin their vehicle-buying journey online. They research, compare options, explore financing, and narrow their choices before ever stepping onto a dealership lot. 

The TrueCar Dealer Network in Partnership with CRIF helps participating dealerships connect with ready-to-buy shoppers while creating a seamless path to financing through CRIF's lender ecosystem. 

By bringing together consumer demand, dealer relationships, and lending connectivity, dealerships gain access to new opportunities to grow sales and improve the customer experience. 

Key benefits Join the TrueCar Dealer Network

Why Join the Network?

  • Connect with Ready-to-Buy Shoppers

    Gain visibility with consumers actively researching and shopping for their next vehicle. 

  • Generate More Sales Opportunities

    Expand your reach and connect with qualified buyers earlier in their purchase journey. 

  • Create a Better Buying Experience

    Deliver a smoother path from vehicle search to financing and purchase. 

The Power of Partnership: TrueCar + CRIF

TrueCar helps connect dealerships with consumers actively shopping for vehicles. CRIF helps connect dealerships with financing solutions, lender relationships, and automotive expertise that support successful transactions. Together, we help create a more connected buying experience for consumers while helping dealerships unlock new growth opportunities.

Vehicle shoppers research, compare, and explore vehicles through the TrueCar marketplace. 

Participating dealers are matched with consumers actively searching for vehicles. 

CRIF's lender ecosystem helps create additional financing pathways for qualified buyers. 

A connected process helps streamline the path from vehicle selection to funded loan. 

Consumers enjoy a better buying experience, dealers gain new opportunities, and lenders connect with qualified borrowers. 

Ready to Grow Your Dealership?

Join the TrueCar Dealer Network and discover new opportunities to connect with shoppers, expand financing options, and drive more vehicle sales.

Join the Network